Brand System

The Academy — voice-first exam prep with legendary tutors. Everything you need to build on-brand surfaces.

01 Logo & Wordmark

THE
ACADEMY

Legendary tutors · Real-time · One-to-one

02 Brand Positioning

Voice-first exam prep with legendary tutors.

Live lip-synced avatars. Real-time whiteboard. One-to-one sessions that adapt to you.

03 Icon / App Mark

32px

24px

16px

04 Color Palette

Obsidian

#0B0D12

Charcoal

#14161C

Ivory

#F6F4EE

Gold

#C9A46A

Indigo

#7A7DFF

Stone

#8A8F98

05 Typography

Display / Headings

Lora SemiBold

Interface / UI Text

Inter Regular

Tomorrow's exam.
Legendary minds.

Lora SemiBold · 56–64px · -1%

06 UI Components

Start live sessionExplore tutors

Mic connectedLive lip-sync

TutorsSessionsWhiteboardInsights

Search tutors, subjects, topics…

07 Mood

Confident
Scholarly
Modern
Focused
Human

08 Live Session (example)

Live · Lip-sync

Strategy = Resources × Timing

P(win) = (Strength + Intel) / (Risk + Uncertainty)

Whiteboard · KaTeX + AI illustrations

09 Tutors (example)

Dr. Sol Vega

Physics & Mathematics

Commander René Duval

History & Strategy

Dr. Iris Finch

Biology & Evolution

The Academy — where legendary minds help you master what matters.